With a website being an essential tool when it comes to expanding your business, it is only obvious that most companies would be trying to earn their place in this world. Thousands of new websites are being created daily, so the question is how to stand out with your website from the competition. However, there are certain features that all high-quality websites possess:
Keep your website content fresh and updated
No matter what kind of content you prefer for your site, you need to update it frequently. This is how you attract new visitors and keep your regular ones engaged. When you regularly update the content, your site will appear at the top of Google searches. And when we say content we don’t only mean media. Your site needs to stay up-to-date with different trends. That means implementing new ideas and adding additional features that will improve the experience of the users.
Make sure your website is mobile-friendly
In today’s fast-paced world, we often don’t have enough time to sit on our PCs. That’s why we prefer surfing the Internet via mobile. Optimizing your website to be mobile-friendly is a key thing that will make you stand out from a number of competitors. Something that we also mentioned above is true again. Mobile-friendly websites often get prioritized by Google searches. And finally, a mobile-friendly user experience will allow your customers to engage with your business on different devices, without being annoyed at all.
Use your own original images and videos
Using the same generic stock photos that can be found anywhere on the Internet is plain boring. Most of your visitors will have already seen those photos or videos before visiting your site. If you want to leave a lasting impression and stand out, that is most certainly not the way to go about it. Shoot your images and showcase your products in your own unique way. Moreover, try to include your employees in those photoshoots. Seeing the faces of the people the customers work with will establish a bigger personal connection with your brand.
Make it about the customers
Since we are already talking about personal connections, here is another tip. Make the website about your customers. Showcase and present your products and services in a way that will resonate with their needs. Share the experiences that your customers have had working with you. When people see examples and case studies and combine them with the experiences of your past customers, they can easily see if you are the right pick for them.
Tell your story!
Finishing off with yet another non-technical feature – introduce yourselves to your audience. A website is a platform that gives you countless ways of presenting yourself to the world. Tell the story of your company and how it came to be. Tell people about your mission and your vision. Include some trivial things about your coworkers. The visitors are more likely to come back to your website and your company when they are not simply speaking to a face behind a screen.
Implementing these five tips on your website will surely make you stand out from your competitors. However, you need to constantly work on improving your website in order to keep your newly acquired visitors and customers. A good website is never ‘done’.